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Tactics, dimensions, and design breakdowns for indie devs who'd rather ship than hire an ASO consultant.
A prioritization framework for App Store localization: which markets pay, which are underserved, and which languages give indie developers the best return.
iPad screenshots have different dimensions, a different aspect ratio, and different composition rules than iPhone. Here's the complete 2026 guide.
Apple shows only your first three screenshots in search results — often cropped. Here's how to design the trio that does 90% of your convincing.
Every App Store Optimization lever that matters in 2026, in one prioritized checklist — metadata, screenshots, ratings, localization, and the loop that ties them together.
The four realistic ways indie developers produce App Store screenshots — DIY tools, templates, freelancers, and AI — with honest costs and trade-offs for each.
Screenshots are a surprisingly common App Review rejection reason. What guideline 2.3.3 actually requires, the mistakes that trigger it, and how to fix a rejection fast.
The most common screenshot mistakes we see in indie apps — from unreadable captions to fake device frames — and the fix for each one.
The caption text on your screenshots does more selling than the UI behind it. Here's how to write headlines that turn browsers into downloads, with formulas and examples.
Your screenshots compete inside a scrolling list of other apps' screenshots. Color strategy — palette, contrast, and differentiation — decides whether eyes stop on yours.
What counts as a good App Store conversion rate, where to find yours in App Store Connect, and the levers that actually move it — ranked by effort and impact.
Specs, structure, content rules, and the patterns that make App Store preview videos move conversion 10-25%. Plus when not to bother making one.
Dimensions, layout rules, common mistakes, and what's different from iOS. The Mac App Store has its own design language — most indie devs ship the wrong thing.
Apple's Product Page Optimization (PPO) lets you A/B test screenshots, icons, and previews against your live listing. The complete how-to, with statistical traps to avoid.
Dimensions, palette, shape, common mistakes — the complete reference for designing an App Store icon that doesn't look amateur. Includes what AI icon generators get right and where they still fail.
The visual patterns top-performing App Store screenshots are using right now — and the patterns from 2023-24 that have stopped converting.
A practical breakdown of how AI generates App Store screenshots — the three modes, the failure patterns to avoid, and how to tell a real tool from a wrapper.
Forget the design-trend listicles. These are the App Store screenshot patterns that move conversion — from the indie devs and design teams who actually measure it.
Why localized App Store screenshots can double international downloads, which languages actually pay back, and how to do it without hiring 12 translators.
The exact pixel sizes Apple wants for iPhone, iPad, and Mac App Store screenshots — plus what to do when you only have one design.